Charmed Aroma Retail Stores
Charmed Aroma’s retail expansion was where I translated the brand into immersive, physical spaces. From the very first pop-up in 2018 through to 2023, I oversaw the opening of 50+ stores across Canada as the visual merchandiser. I was responsible for all in-store visuals—promotional signage, permanent décor, and brand imagery—and I designed the custom fixtures needed to display and merchandise our products. I also developed the visual merchandising standards used across all locations and worked closely with district managers to ensure consistent, on-brand product presentation in every store.